If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona
is the first step.
Next you need to figure out how to reach those you have identified
and meet their needs
. One important way to achieve this is through generational marketing*. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels.
(1946 to 1964):
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