Articles to Get You Unstuck

The Danger of “Hiring the Best” by Eric Geiger Permission Granted by Cliff Atfield From the Day We Heard by Kelly Adkins Dangerous: A Go-To Guide for Church Communication by Center of Church Communication What Your Church Can Learn About Meetings From Google by Justin Lathrop The Value of Fresh Eyes by Mark Miller If Sermons Were Like TED Talks by Eric Dye Is ‘Missional’ the ‘New Legalism’ by Anthony Bradley E-books Now Make Up 1/5 of US Book

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How to Use Content to Create New Opportunities

A few weeks ago, I met with Ben Stroup to talk about how to use content as a tool that can help brands and individuals create new opportunities. In the interview I share my experience of pulling the “Leisure Suit Series” into one comprehensive resource, Stuck in a Funk? How to Get Your Church Moving Forward. I also explain how strategically thinking about content can help you build

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Identifying Your Community Persona (Part 2: Reaching Your Community)

If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step. Next you need to figure out how to reach those you have identified and meet their needs. One important way to achieve this is through generational marketing*. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels. Baby Boomers (1946 to 1964): Boomers

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