How to Use Content to Create New Opportunities

A few weeks ago, I met with Ben Stroup to talk about how to use content as a tool that can help brands and individuals create new opportunities. In the interview I share my experience of pulling the “Leisure Suit Series” into one comprehensive resource, Stuck in a Funk? How to Get Your Church Moving Forward. I also explain how strategically thinking about content can help you build

> READ MORE

Identifying Your Community Persona (Part 2: Reaching Your Community)

If you ask most churches, they are genuinely seeking how to reach their community. Identifying your target visitor through building a community persona is the first step. Next you need to figure out how to reach those you have identified and meet their needs. One important way to achieve this is through generational marketing*. Each audience is shaped by different life experiences, traditions and values and should be communicated to using the appropriate and effective channels. Baby Boomers (1946 to 1964): Boomers

> READ MORE

6 Questions to Shape a Healthy Organizational Structure

One of the three core areas of consultation that I provide to organizations is a staffing and structure review. Because we produce a custom structure for every organization, I don’t have any templates to share with you. What I can offer, though, are several questions that shape how we arrive at our recommendations. Whether you are operating a church, non-profit or business, these same principles about creating a healthy structure will certainly apply. What is your strategy to accomplish your vision? We

> READ MORE