Why should I attend your church?

May 3, 2005 in Communications with 2 Comments

How do you encourage someone to attend your church for the first time? Do you tell them how great your church is? Or, do you tell them how the experience may impact their life?

Don’t let this post from Creating Passionate Users scare you, because it includes a foundational lesson on how we need to communicate with people who are deciding whether or not to attend our churches? If you hear nothing else, remember this: "Quit telling us how great you are, and start telling us how you plan to deliver something that helps the user become greater."

2 Responses to “Why should I attend your church?”

  1. Bob May 3, 2005 at 9:47 am #

    Tony – great article sighting. The thing I like about Granger is they not only think about how to get people in the door, but they put energy into how they are going to keep them from going out the back door — by delivering a great experience!

    Thanks

  2. scott May 3, 2005 at 1:12 pm #

    “Quit telling us how great you are, and start telling us how you plan to deliver something that helps the user become greater.”

    Great quote Tony! Thanks for the link…