That’s Quotable [Jeff Bezos]

May 26, 2005 in That's Quotable with 1 Comment

"We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That’s the philosophy we’ve taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

Jeff Bezos, CEO of Amazon.com as quoted in BusinessWeek Online (Aug. 2, 2004)

One Response to “That’s Quotable [Jeff Bezos]”

  1. Tally May 26, 2005 at 10:07 am #

    I needed this quote about a month ago. We recently spent a significant amount of money on advertising and as soon as we made the purchase I began thinking “should we just have spent the money on making our services better?”. The advertising will come and go but any equipment we buy would improve our services for months or years to come.

    Thanks for the quote. It helps reinforce what I had considered.