Get Your Strategy On
That’s Quotable [Jeff Bezos]
May262005 Filed under: That's Quotable Author: Tony Morgan"We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That’s the philosophy we’ve taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
Jeff Bezos, CEO of Amazon.com as quoted in BusinessWeek Online (Aug. 2, 2004)
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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May 26th, 2005 at 10:07 am
I needed this quote about a month ago. We recently spent a significant amount of money on advertising and as soon as we made the purchase I began thinking “should we just have spent the money on making our services better?”. The advertising will come and go but any equipment we buy would improve our services for months or years to come.
Thanks for the quote. It helps reinforce what I had considered.