Get Your Strategy On
Seth provides an insightful post on why we all love Starbucks so much. Here’s his take:
“…this is the Starbucks marketing effort, almost in its entirety. They don’t advertise, they don’t launch new products every day, but they are selling the way it makes you feel to purchase something there. And I have to tell you, it made me feel great.”
If buying a cup of coffee did that for Seth, makes you wonder what people experience when we offer them Jesus, doesn’t it?
Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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