Comments on: Buzzmarketing http://tonymorganlive.com/2005/08/10/buzzmarketing/ Trying to be strategic. Thu, 09 Feb 2012 16:28:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: podraza.org http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-394 podraza.org Fri, 19 Aug 2005 22:32:10 +0000 http://tonymorgan.updatable.cc/?p=199#comment-394 <strong>“Buzzmarketing” by Mark Hughes</strong> So here’s a question for you. When the Mustang and Camaro were introduced in the early 60’s which one spent twice as much as the other in advertising? If you said that Ford spent twice as much, you were wrong. Conventional wisdom would ... “Buzzmarketing” by Mark Hughes

So here’s a question for you. When the Mustang and Camaro were introduced in the early 60’s which one spent twice as much as the other in advertising? If you said that Ford spent twice as much, you were wrong. Conventional wisdom would …

]]> By: Tony Morgan http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-393 Tony Morgan Tue, 16 Aug 2005 19:30:39 +0000 http://tonymorgan.updatable.cc/?p=199#comment-393 Paul, I think you all are on to something with the emphasis on a great message series. That's our primary outreach focus at Granger. In fact, we tend to communicate/brand/market our upcoming weekend series above anything we're promoting as it relates to the church in general. In other words, you'll see a "Bridge the Gap" promotion before you'll see a "Granger Community Church" promotion. We just find that people are looking for answers, an experience, a positive place for their kids, etc. before they're looking for a church...and in many cases before they realize what they're really missing is a relationship with Jesus. That's why we're so focused on creating an incredible experience on the weekends. We want people to talk about that experience on Monday morning, so their friends will want to come and check it out as well. Paul, I think you all are on to something with the emphasis on a great message series. That’s our primary outreach focus at Granger. In fact, we tend to communicate/brand/market our upcoming weekend series above anything we’re promoting as it relates to the church in general. In other words, you’ll see a “Bridge the Gap” promotion before you’ll see a “Granger Community Church” promotion.

We just find that people are looking for answers, an experience, a positive place for their kids, etc. before they’re looking for a church…and in many cases before they realize what they’re really missing is a relationship with Jesus. That’s why we’re so focused on creating an incredible experience on the weekends. We want people to talk about that experience on Monday morning, so their friends will want to come and check it out as well.

]]> By: Paul Podraza http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-392 Paul Podraza Mon, 15 Aug 2005 12:31:07 +0000 http://tonymorgan.updatable.cc/?p=199#comment-392 Tony, I'm reading Buzzmarketing now, I was wondering if you had any examples of what kinds of things Granger has done in the past (besides the whole aliens coming out of a spaceship thing) that really stands out in your mind as the BEST. We built a whole series around the phrase "I Had No Idea..." and it included things like I had no idea, I was missing the boat... that church could be fun... We had yardsigns printed up that just said "I had no idea" with a website, ihadnoidea.org, and a phone number. No church name. The site had a flash intro which stepped you through 4 pages, then to the mountaintopchurc.com website. We had a direct mail piece which was the same colors. It was a huge hit, and our people really got behind the idea. There was even a friend of mine who had "dropped out" of our church for a while and saw these yard signs and was like.."what in the world?" He came back to church a few weeks after the series started. Tony, I’m reading Buzzmarketing now, I was wondering if you had any examples of what kinds of things Granger has done in the past (besides the whole aliens coming out of a spaceship thing) that really stands out in your mind as the BEST.

We built a whole series around the phrase “I Had No Idea…” and it included things like I had no idea, I was missing the boat… that church could be fun… We had yardsigns printed up that just said “I had no idea” with a website, ihadnoidea.org, and a phone number. No church name. The site had a flash intro which stepped you through 4 pages, then to the mountaintopchurc.com website. We had a direct mail piece which was the same colors. It was a huge hit, and our people really got behind the idea.

There was even a friend of mine who had “dropped out” of our church for a while and saw these yard signs and was like..”what in the world?” He came back to church a few weeks after the series started.

]]> By: Tony Morgan http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-391 Tony Morgan Wed, 10 Aug 2005 23:02:43 +0000 http://tonymorgan.updatable.cc/?p=199#comment-391 Hmmm... I've never thought of Granger as "corporate." We're strategic, but I don't think we're corporate. And, I think there's a signficant difference. Tony Hmmm… I’ve never thought of Granger as “corporate.” We’re strategic, but I don’t think we’re corporate. And, I think there’s a signficant difference.

Tony

]]> By: Pudge http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-390 Pudge Wed, 10 Aug 2005 23:00:00 +0000 http://tonymorgan.updatable.cc/?p=199#comment-390 Bumble let me be humble. Ok, not really I just wanted to rhyme. I disgressed before I started, and I apologize. Not sure though what Bumble is saying? I think you ALWAYS go for personal. People come because of many reasons. They stay because of real, personal, enteractions (with people and environments). Maybe I was reading that question wrong though? Anyway, Tony...great post man. I LOVE IT! Keep up the great work! P' (pudge) www.pudgehuckaby.blogspot.com Bumble let me be humble. Ok, not really I just wanted to rhyme. I disgressed before I started, and I apologize.

Not sure though what Bumble is saying? I think you ALWAYS go for personal. People come because of many reasons. They stay because of real, personal, enteractions (with people and environments). Maybe I was reading that question wrong though?

Anyway, Tony…great post man. I LOVE IT! Keep up the great work!

P’ (pudge)
http://www.pudgehuckaby.blogspot.com

]]> By: Bumble http://tonymorganlive.com/2005/08/10/buzzmarketing/#comment-389 Bumble Wed, 10 Aug 2005 11:18:32 +0000 http://tonymorgan.updatable.cc/?p=199#comment-389 The movement from personality's to corporation's feel certaintly a good hypothesis. Do you observe any of that in the growth of Granger's at all? I had an opposite hypothesis: that people feel safer (less vunerable) in the corporation's feel of a mega church. It is much scarier to "explore your options" at a 75 members' church. The personal vunerability is much higher. Therefore, it's simply better to build a corporate culture early on if you want to build a big church from the start. Isn't it "simply strategic"? What do you think? The movement from personality’s to corporation’s feel certaintly a good hypothesis. Do you observe any of that in the growth of Granger’s at all?

I had an opposite hypothesis: that people feel safer (less vunerable) in the corporation’s feel of a mega church. It is much scarier to “explore your options” at a 75 members’ church. The personal vunerability is much higher.

Therefore, it’s simply better to build a corporate culture early on if you want to build a big church from the start. Isn’t it “simply strategic”?

What do you think?

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