"It all comes back to the product. When I worked for Salvatore Ferragamo, they had great ad campaigns all the time. But at the end of the day, they weren’t willing to make any changes on the product side. It doesn’t matter how you’re advertising or where your stores are. If you go in and there’s nothing you like, it doesn’t matter."

Tamara Rosenthal, Director of Marketing for Lacoste USA as quoted in Fast Company (August 2005)

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