Brand Autopsy makes the point that action speaks louder than advertising and cites the example of Wal-Mart’s recent response to Katrina. That’s interesting, because we’ve found that to be the case in our "business" as well. I think the strategy is outlined somewhere in our business plan.

"Suppose a brother or sister is without clothes and daily food. If one of you says to him, ‘Go, I wish you well; keep warm and well fed,’ but does nothing about his physical needs, what good is it? In the same way, faith by itself, if it is not accompanied by action, is dead" (James 2:15-17).

Isn’t it amazing how truth is revealed? I even think we see it from time to time in corporate America. That’s why I love the challenge of studying what’s happening in the business world and filtering it through Scripture. There are times when I see something that really affirms God’s design.

By the way, action literally speaks louder than advertising for the church as well. You can’t buy the media coverage you’ll receive if you remain faithful to God’s design for the church and stay active in people’s lives by addressing their physical and emotional needs. Here are just a few examples.

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