As expected, Kem had an incredible session today at the Ministry Communications Conference in Houston. Here are some questions I heard Kem ask today that I think every church should consider:

  • Who are you talking to, and why should those people spend their time and attention on your church?
  • What is your church doing to reduce the noise in people’s lives? Or, are you just adding to their junk mail?
  • What are the barriers that are preventing people from taking their next step?
  • Rather than asking What do we need to tell them? (about us), ask What do they need to know? (about them).
  • Are you trying to make life easier for your staff/team instead of for your audience/guests?
  • What can people get at your church that they can’t get elsewhere? (and were not talking about other churches)
  • Are you doing it because it works or because it’s cool?
  • Are you regularly saying "no?"
  • Can you maintain it? (If not, that’s an instance when you really should say "no.")

As a bonus, these are the two questions we’re trying to answer when someone visits our website: Is this a fit for me? If so, how do I take my next step? Go ahead. Test it. Everything we have on our website has been streamlined to answer those two questions. If you find something that doesn’t fit, let me know.

And, by the way, the PowerPoint operations were flawless today. No one has ever clicked the "enter" button more skillfully, if I can say so myself.

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