Comments on: Which came first–our mission or the brand? http://tonymorganlive.com/2005/10/03/which-came-first-our-mission-or-the-brand/ Trying to be strategic. Sat, 19 May 2012 12:48:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mark Howell http://tonymorganlive.com/2005/10/03/which-came-first-our-mission-or-the-brand/#comment-577 Mark Howell Tue, 04 Oct 2005 12:57:18 +0000 http://tonymorgan.updatable.cc/?p=279#comment-577 Great post, Tony! Also check out the article in October's Fast Company. http://www.fastcompany.com/magazine/99/open_essay.html Same line of thinking. Good insights. mark Great post, Tony! Also check out the article in October’s Fast Company. http://www.fastcompany.com/magazine/99/open_essay.html Same line of thinking. Good insights.

mark

]]> By: Rich Kirkpatrick http://tonymorganlive.com/2005/10/03/which-came-first-our-mission-or-the-brand/#comment-576 Rich Kirkpatrick Mon, 03 Oct 2005 10:54:41 +0000 http://tonymorgan.updatable.cc/?p=279#comment-576 Starbucks and Granger you can compare, since they both began at least with clear and passionate ideals and then developed branding. This is why a startup business or a church plant is so much easier than what we are trying to do. After 30+ years, after the peak days, an organization has to reinvent its branding or die. Our church had a great branding and effectiveness but then rested in that after it was not relevant anymore. Now, I am part of a new leadership team that has to forge a new branding and identity. Ghosts are hard to kill. So, in many ways, we have to preserve the core and stimulate progress like Jim Collins shares. We will see if we can make it through this! Bless you. Starbucks and Granger you can compare, since they both began at least with clear and passionate ideals and then developed branding. This is why a startup business or a church plant is so much easier than what we are trying to do. After 30+ years, after the peak days, an organization has to reinvent its branding or die. Our church had a great branding and effectiveness but then rested in that after it was not relevant anymore. Now, I am part of a new leadership team that has to forge a new branding and identity. Ghosts are hard to kill. So, in many ways, we have to preserve the core and stimulate progress like Jim Collins shares. We will see if we can make it through this! Bless you.

]]> By: Tony Morgan http://tonymorganlive.com/2005/10/03/which-came-first-our-mission-or-the-brand/#comment-575 Tony Morgan Mon, 03 Oct 2005 10:38:19 +0000 http://tonymorgan.updatable.cc/?p=279#comment-575 "Simulacrum." I love it when someone forces me to visit Dictionary.com and learn a new word. On top of that, this is "a good word" from Richard. tony “Simulacrum.” I love it when someone forces me to visit Dictionary.com and learn a new word. On top of that, this is “a good word” from Richard.

tony

]]> By: Richard Heyduck http://tonymorganlive.com/2005/10/03/which-came-first-our-mission-or-the-brand/#comment-574 Richard Heyduck Mon, 03 Oct 2005 10:13:44 +0000 http://tonymorgan.updatable.cc/?p=279#comment-574 In the age of denominations the claim was made (implicitly or explicitly) that Brand - denominational label - was all one needed. This approach has helped kill United Methodism. By settling for Brand alone, we've marginalized doctrine, cut out passion and settled for a simulacrum of unity. Keep up the good work! In the age of denominations the claim was made (implicitly or explicitly) that Brand – denominational label – was all one needed. This approach has helped kill United Methodism. By settling for Brand alone, we’ve marginalized doctrine, cut out passion and settled for a simulacrum of unity.

Keep up the good work!

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