That’s Quotable [Seth Godin]

October 20, 2005 in That's Quotable with 2 Comments

"We’ve become astonishingly picky. Picky about what we buy and picky about what we watch and picky about what we read. In a world where there’s a lot of clutter and where everything is good enough, most of the time we just pick the stuff that’s close or cheap or familiar. But when it’s something we care about, we go to enormous lengths to find the very best."

Seth Godin, author and entrepreneur, as quoted in Who’s There?: Seth Godin’s Incomplete Guide to Blogs and the New Web (September 2005)

2 Responses to “That’s Quotable [Seth Godin]”

  1. Kyle October 20, 2005 at 4:54 pm #

    I choose to comment on this post because of it’s low price and familiarity.

  2. Pat Callahan October 20, 2005 at 10:06 pm #

    Isn’t that true? I know that for me, if I don’t care, I really don’t care. But when I care, I care a lot.

    Great quote.

    -Pat