"Most companies over-diversify and very few companies are too focused. Look at Starbucks: They’re basically doing the same thing as when they were founded in 1985, but they’re doing it on a much grander and more important scale. Businesses that are simple that way, that have a straightforward model and relentlessly focus on the execution, can be very large and very successful because they don’t have to invent whole new products and go through the technology transitions. It’s one model — improve it, improve it, improve it, get it bigger, improve it, get it bigger, improve it, over and over and over again. That’s very exciting because you can make a very big cultural consumer impact."

Reed Hastings, founder and CEO of Netflix as quoted in an interview for FastCompany.com (October 2005).

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