"What brands now have to do is say, ‘I’m recognizing you as the complete and incredible being that you are. I have something here that may suit your goals in life. It may help you express yourself in ways that you haven’t before. If I, as a company, can, with my creativity and innovation, bring you something that allows you to express yourself, you’re going to like me. You’re going to like me a lot.’ That’s the change that brands have to make."

Ron Pompei, creative director and CEO of New York-based brand-strategy firm Pompei A.D. as quoted on BusinessWeek Online (March 9, 2006)

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