That’s Quotable [John Baldoni]

March 23, 2006 in That's Quotable with 1 Comment

"People don’t engage on strategy. They engage on the personal. You have to win their hearts and minds… I always ask people to recall a memorable speech. Dollars to doughnuts what they remember most is a story–not a fact or a chart."

John Baldoni, author of How Great Leaders Get Great Results as quoted on FastCompany.com

One Response to “That’s Quotable [John Baldoni]”

  1. Dan March 23, 2006 at 10:34 pm #

    Here’s an interesting article titled “Six Stories You Need to Know How to Tell” by Annette Simmons.

    http://www.storytellingcenter.com/resources/articles/simmons.htm

    The six stories are:
    I. Who I Am Stories
    II. Why I Am Here Stories
    III. My Vision Stories
    IV. Teaching Stories
    V. Values in Action Stories
    VI. “I Know what you are Thinking” Stories

    One of the keys to influencing people, she says, is trust:

    “It is human nature to expect that anyone out to influence others has something to gain from it. Most people subconsciously assume your gain will mean their loss…You need to tell a story that demonstrates that you are the kind of person people can trust.”