Get Your Strategy On
That’s Quotable [John Baldoni]
Mar232006 Filed under: That's Quotable Author: Tony Morgan"People don’t engage on strategy. They engage on the personal. You have to win their hearts and minds… I always ask people to recall a memorable speech. Dollars to doughnuts what they remember most is a story–not a fact or a chart."
John Baldoni, author of How Great Leaders Get Great Results as quoted on FastCompany.com
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Dan
March 23rd, 2006 at 10:34 pm
Here’s an interesting article titled “Six Stories You Need to Know How to Tell” by Annette Simmons.
http://www.storytellingcenter.com/resources/articles/simmons.htm
The six stories are:
I. Who I Am Stories
II. Why I Am Here Stories
III. My Vision Stories
IV. Teaching Stories
V. Values in Action Stories
VI. “I Know what you are Thinking” Stories
One of the keys to influencing people, she says, is trust:
“It is human nature to expect that anyone out to influence others has something to gain from it. Most people subconsciously assume your gain will mean their loss…You need to tell a story that demonstrates that you are the kind of person people can trust.”