That’s Quotable [Richard Branson]

March 30, 2006 in That's Quotable with 1 Comment

"Good PR is really about having something different to say in the first place. Your PR is about your relationship with the public as a whole, rather than just the media. Therefore, it is about getting products right and the challenge of fixing things that are not. It can never be about empty promises never met."

Richard Branson, CEO of Virgin as quoted on Virgin.com

One Response to “That’s Quotable [Richard Branson]”

  1. phill March 30, 2006 at 1:12 pm #

    I have been dealing with this a lot. We can spend huge amounts of money getting our name in the community…but what happens when they show up…

    Are we able to deliver on what we promoted…churches can produce high quality stuff at low prices…and can send it out in the neighborhood…but the second part is the transformation that takes place within…is there a mindset to give that POP when people arrive???

    http://pastorphill.typepad.com/phillip_longmire/