Get Your Strategy On
One of the things I find interesting is to see the Google searches that lead people to my website. For example, there are 142,000,000 links for "how do you know you are a leader" and my site is the #1 result for that search. And, as another example, my site is the #3 result of 326,000 links if you search "how to fix a weed eater." I find that quite humorous.
The most frequent search that lands people on my site is "Tony Morgan." That, of course, makes sense since I am Tony Morgan. What’s interesting, however, is that I’m also the #1 search result for "Andy Stanley’s blog" even though this isn’t Andy Stanley’s blog.
Should all leaders blog? Without a blog, it seems like other people begin to define who you are. Guess that happened through word-of-mouth before blogging was a reality, but it seems more evident now especially since what I post today will live for quite sometime in Google’s search results.
John Maxwell suggested that "the true measure of leadership is influence." It’s one his 21 irrefutable laws. Today, when the Internet is so pervasive in people’s daily lives, don’t you need a blog to have influence? Or, is it possible that Maxwell’s law has finally become refutable? Either way, it doesn’t really matter to me. After this post, people will soon begin to hit my site when they’re actually looking for "John Maxwell’s blog."
Thank you Google. Keep sending people my direction. I may not have influence, but at least I’m Googlicious.
Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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George
May 20th, 2006 at 11:22 am
I’m a noob at this, but how did you find the searches that linked to your site?
Luke Camara
May 22nd, 2006 at 2:06 pm
My denomination is the Christian and Missionary Alliance and when someone googles our new President’s name Dr. Gary Benedict they get my blog.
Because I refer to him quite a few times.
Sean Michael Murphy
May 23rd, 2006 at 11:18 am
I agree with Maxwell -and I think life on life, relational discipleship is what impacts. We can impress at a distance, but we impact up close.
A blog is a sermon. It’s good for what it is…but conversations, life lived out…that’s what truly inspires.
I love blogs, but it’s the relational dynamics of my friendships/mentors/Paul/Timothy relationships that really motivate life change.
tony morgan
May 23rd, 2006 at 2:00 pm
George, it’s a feature with Typepad, the company I use for creating and hosting my blog.
tony