"How do we get people who don’t have us on their list at all to think about us? We’re really competing against people’s time, especially for dual-income-with-kids-type families. To engage those people–to take time out of their day to learn about us–you have to find ways to interrupt their busy lives in the right way, in the right place, at the right time."

Liz Vanzura, Global Marketing Director of Cadillac as quoted in Fast Company (June 2006)