A close friend of mine is about to join the blogosphere. Here’s the advice I gave him:

  • be you
  • speak into people’s lives
  • keep it brief
  • post regularly
  • share the link love
  • don’t try to sell
  • don’t self-promote
  • use humor
  • be vulnerable
  • build others up
  • share your wisdom…but don’t make me feel dumb
  • celebrate success…but don’t make me feel small
  • tell stories
  • don’t try to cover up your mistakes
  • reveal your mistakes
  • track your numbers
  • don’t obsess about your numbers
  • comment on other’s blogs
  • subscribe to "your name"
  • talk like a normal person
  • check your spelling
  • tell me about your family
  • find your voice
  • find your audience
  • focus on that audience
  • tell us what you love
  • offer your opinions
  • don’t spread gossip
  • tell the truth
  • spread the truth
  • use lists
  • allow comments
  • check your links
  • provide an email contact
  • develop relationships
  • use pictures
  • keep it original
  • tease us
  • pay for good design
  • remember…everything you write will be read
  • don’t publish everything you write
  • don’t correct posts (except for typos)
  • update posts (but only sparingly)
  • don’t ask me to link to your blog
  • create conversation
  • share what you’re learning
  • stick with it
  • have fun
  • be you

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