That’s Quotable [Alastair Curtis]

"You have to have that initial attraction, the lust for that product. The lust can’t be superficial: You have to realize this is not just a great-looking product, it’s great to use. And it’s not just great to use once, it gets better and better. Ultimately the goal is to create product love. But it doesn’t stop there. In many respects the real game is about creating that love so you want to share it with others. You’re proud of the product and you want to share it, "Look at this!" That’s when you’ve got a great solution."

Alastair Curtis, Head of Design for Nokia as quoted on BusinessWeek Online (July 17, 2006)