24tv_3The following happens between 4:00 p.m. and 5:00 p.m.

I knocked on Mark Beeson’s office door. He told me to come in and have a seat. Immediately, I could tell by the look on his face that my day wasn’t going to get any better.

“Tony, I have two issues we need to discuss. First, I think we need to talk about what’s happening with you today. You’ve lost focus. It’s as if your mind is in a completely different place. You don’t seem to be yourself. You’ve lost your mojo. You’re quoting lyrics from bad 80s hair bands. What’s the deal?”

“Sorry, Mark, I’m facing a blog crisis today. I’m dealing with unusual comment spam. Someone has hijacked our podcast. And now it looks like one of our Innovative Church Conference keynote speakers has been taken hostage.”

Mark paused for a moment, and then he responded. “Tony, the first thing to remember in situations is like this is that you can only take blogging one post at a time.” And then he turned to his computer. “For example, if you take your blog in a bad direction and day after day, month after month, year after year you make posts in that direction, where will you end up?”

Tony: “Writing boring Op-Ed pieces for the New York Times?”

Mark: “No, you’ll end up over here. However, if you take your blog in a good direction and day after day, month after month, year after year you make posts in that direction, do you know where you’ll end up?”

Tony: “Being a ghostwriter for John Maxwell?”

Mark: “No, Tony, you’ll end up over here. Man, this illustration usually works when I’m on the platform. Maybe I’ve lost my mojo?”

Mark leaned in and looked me straight into the eyes, “Tony, let me just cut to the chase. (Mark has always wanted to use that phrase.) You need to end this 24 series you have going on your blog. You’re less than half-way through the day, and it’s already beginning to lose steam. Either you add a twist that draws more readers, or you need to just drop it.”

Tony: “Mark, I understand. When I get home tonight, I’ll see what I can do. By the way, you said you had two issues to discuss?”

Mark: “Yea, go tell Stevens to take off that silly kimono…”

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