That’s Quotable [Kevin Roberts]

Aug242006 Filed under: That's Quotable Author: Tony Morgan

"There are three ways to a consumer’s heart. Mystery, sensuality, and intimacy. And today it’s the screen where they come alive. As we move into an age of mobility, interactivity, attraction, and time stress, we will rely more and more on our screens for information, entertainment, communication, transactions, and engagement. Screens are the campfire storytellers of today. They connect us viscerally and emotionally through sight, sound, and motion."

Kevin Roberts, CEO of Saatchi & Saatchi as quoted in Fast Company (June 2006)

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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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