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Bombarding People with an Irrelevant Message? They’ll Unsubscribe.
Aug292006 Filed under: Communications Author: Tony MorganTrying to promote a new weekend series or event at your church? It appears that Wednesday and Friday are the best days to email your audience according to this article from the ClickZ Network. We also need to make sure we aren’t trying to bombard people with our message, and we need to communicate a relevant message:
"It’s possible for frequency or the messaging to push subscribers to unsubscribe. Sixty-five percent of subscribers said they unsubscribe when a newsletter is not relevant. Fifty-six percent unsubscribe to newsletters with too high a frequency."
I think this principle works in other forms of communication too…including sermons. If we bombard people with a message they perceive to be irrelevant to their lives, they’ll unsubscribe.
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One Response to “Bombarding People with an Irrelevant Message? They’ll Unsubscribe.”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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JG
August 29th, 2006 at 12:26 pm
Great thoughts. Posting a link now … awesome. JG