Mark Beeson launched session two by giving away an iPod. Then the arts team shared a PureSex video and Angie sang "Stickwitu." After that, Tim Stevens took the platform to talk about buzz…more specifically the buzz that surrounded Granger’s MyLameSexLife.com campaign earlier this year.

Tim then shared his thoughts on the "buzz flywheel" effect. He explained it as beliefs plus the language you use plus the impact you’re having generates buzz.

  • Impact — It means to have an immediate and strong effect on something or somebody. Where’s the impact of the church? Would your community be any different if your church ceased to exist?
  • Language — Do the unchurched understand your message? Tim explained that everyone has various filters through which they hear messages. Pop culture is one of the filters. We live in a media-driven world. TV, movies, books, magazines, etc. shape people’s values. Pop culture is the language of our day. Every church makes a choice with pop culture. Churches: (1) ignore it, (2) separate from culture, (3) condemn it, (4) embrace it or (5) leverage it. Tim believes we need to leverage the culture. We have to see ourselves as cross-cultural missionaries…as if we were entering a foreign land. They use the language, the signs, symbols of those cultures to reach people for Jesus. We need to build bridges from culture back to Scripture and a personal relationship with Jesus.
  • Impact — It only happens if you’re being understood. Part of having an impact is helping people with their felt needs.

Tim concluded his message by demonstrating how the arts can be used to translate biblical truth into today’s culture. The band played "Dirty Little Secret" by the All-American Rejects followed by a video/drama called "What Happens in Vegas, Doesn’t Stay in Vegas."

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