"It’s a changing world, no question about it. And there is much more competition for people’s time. But what’s also interesting is people’s ability to access media is growing enormously. So I believe people will spend more time consuming what I call media. That’s everything from video games to TV to motion pictures. The key to all of this, in terms of how people interact with it, is creativity and quality. So that’s our primary focus."

Robert Iger, President and CEO of Walt Disney Company as quoted in the Orlando Sentinel (April 11, 2006)