The November 2006 issue of Fast Company includes this excerpt from the book Mavericks at Work by William C. Taylor and Polly LaBarre.

"When it comes to thriving in a hypercompetitive marketplace, ‘playing it safe’ is not longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload–an economy in which everyone already has more than enough of whatever it is you’re selling–the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your company should be going. You can’t do big things as a competitor if you’re content with doing things only a little better than the competition…. Mavericks do the work that matters most–the work of originality, creativity, and experimentation."

Our message doesn’t change, the methods we use must continue to change in order to reach this "economy." Are you "truly distinctive?" It might be a good question for your ministry team to wrestle with in the coming days.

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