"Something we decided early on was to not export just one product for the world but to generate a very different experience for our brands depending on the local cultures. The local teams have complete control over everything. Localization really helps with the innovation."
Bill Roedy, vice-chairman of MTV Networks, as quoted on BusinessWeek.com (November 6, 2006)
Tony – Thanks for passing along this quote. This has direct implications for the church. Each community of faith is responsible and charged with living out their faith in a particular context. The struggle is to remain true to the gospel and relevant in the context. Thanks for the thought.
Andrew C