Get Your Strategy On
"Something we decided early on was to not export just one product for the world but to generate a very different experience for our brands depending on the local cultures. The local teams have complete control over everything. Localization really helps with the innovation."
Bill Roedy, vice-chairman of MTV Networks, as quoted on BusinessWeek.com (November 6, 2006)
Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Andrew C
November 9th, 2006 at 10:44 am
Tony - Thanks for passing along this quote. This has direct implications for the church. Each community of faith is responsible and charged with living out their faith in a particular context. The struggle is to remain true to the gospel and relevant in the context. Thanks for the thought.
Andrew C