That’s Quotable [Jeneanne Rae]

January 18, 2007 in That's Quotable with 3 Comments

"Don’t start with ideas. The point here is that ideas shouldn’t be the starting place for innovation. Rather, the place to begin is corporate strategy—where the goals and aspirations for the organization are normally set. While I am not a fan of collecting random ideas, I am a big fan of idea generation against focused objectives. This is where the fusion of business strategy and classic design thinking can pay off in an enormous way."

Jeneanne Rae, co-founder of Peer Insight LLC as quoted on BusinessWeek.com (January 17, 2007)

3 Responses to “That’s Quotable [Jeneanne Rae]”

  1. Strategy Central January 18, 2007 at 6:41 pm #

    Becoming a Systemic Innovator

    How much of what your organization is doing is exactly what you’ve been doing for the last decade? Today, many organizations, inspired by the success of Apple’s iPod or Cirque du Soleil (or for that matter Fellowship Church), are attempting

  2. Mark Howell January 18, 2007 at 6:42 pm #

    Great catch on the insight!

    mark

  3. Subverting Mediocrity January 19, 2007 at 9:40 am #

    Friday – Im Link-Lovin It

    The title is a little ode to one of my sons favorite places to dinecan you guess which?

    Tony Morgan has a great quote on innovation.
    A good friend of mine, Scott Kelly, just alerted me that he entered the blogosphere (I told him I would explain…