"Don’t start with ideas. The point here is that ideas shouldn’t be the starting place for innovation. Rather, the place to begin is corporate strategy—where the goals and aspirations for the organization are normally set. While I am not a fan of collecting random ideas, I am a big fan of idea generation against focused objectives. This is where the fusion of business strategy and classic design thinking can pay off in an enormous way."

Jeneanne Rae, co-founder of Peer Insight LLC as quoted on BusinessWeek.com (January 17, 2007)