USATODAY.com Goes Social

March 4, 2007 in Communications with 4 Comments

USATODAY.com relaunched this weekend with a new look. The primary objective of their changes is to create methods for interaction and conversation on their site. In other words, their website isn’t just about news stories for us to read. They’re also trying to engage us in a dialogue. They know we don’t just digest the news, sometimes we also discover and generate the news.

It might be a fun exercise for your team to run through this list of new features on the USATODAY.com site and ask yourselves does the website for our organization engage conversation and help connect people into community or are we just spewing information about who we are and what we do?

You have to help people experience who you are and interact with your organization. If you’re just giving people pretty pictures and sharing information on your website like it’s an online service bulletin, they’re probably not using your website. Your site is lame. Sorry to break that news to you. Better that I share it, though, than you read about it on the front page of the USA Today.

4 Responses to “USATODAY.com Goes Social”

  1. JW March 4, 2007 at 9:09 pm #

    Is the Newspring church website interactive or lame?

  2. tony morgan March 4, 2007 at 9:11 pm #

    Good question. What would you say?

    tony

  3. Sonnie March 5, 2007 at 8:49 am #

    “You have to help people experience who you are and interact with your organization”

    Indeed, organization now are evolving, constantly changing to keep customers.

  4. Carlos March 6, 2007 at 4:53 pm #

    Tony. So as we are in the comp stages of our web design process, could you steer us to some church websites that might be taking the WEB 2.0 standards a bit more seriously than others. Who is doing it or is it just a “good idea” that the church is way behind on. Thanks man
    Carlos Whittaker