“If your brand doesn’t connect emotionally, you will have to rely on media or advertising hype, a short-term and risky proposition.”

It’s important for churches today to understand how to make that connection with “consumers.”

We have a very short window in many cases to make that connection. Hence the necessity of a “well-respected product” and a culture full of passion.

There is no greater brand than God. But sometimes we have to package our message differently to different segments in order to get their attention.