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That’s Quotable [Marc Gobe]
Mar282007 Filed under: That's Quotable Author: Tony Morgan"In an emotional economy, success is judged by a profound and indelible
connection with people through sensory experiences. The challenge for
CEOs, CMOs, and clients the world over is to remember what’s at the
soul of their brand: the credibility of a well-respected product and
the passion of the culture behind it. Design is the expression of that
culture and the link that will cause people to be irresistibly drawn to
the brand. If your brand doesn’t connect emotionally, you will have to
rely on media or advertising hype, a short-term and risky proposition."
Marc Gobé, Chairman and CEO of Desgrippes Gobé New York as quoted on BusinessWeek.com (February 16, 2007)
2 Responses to “That’s Quotable [Marc Gobe]”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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March 29th, 2007 at 10:09 pm
Great quote.
“If your brand doesn’t connect emotionally, you will have to rely on media or advertising hype, a short-term and risky proposition.”
It’s important for churches today to understand how to make that connection with “consumers.”
We have a very short window in many cases to make that connection. Hence the necessity of a “well-respected product” and a culture full of passion.
There is no greater brand than God. But sometimes we have to package our message differently to different segments in order to get their attention.
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April 7th, 2007 at 3:11 pm
Sad. When did Christianity become a business? Oh yeah, when it became Americanized….