"When looking specifically at Impreza, it’s gotten bigger: a little more
stylish, the interior has been upgraded, but the true core concept of
the car—the performance, all-wheel drive and the safety features—all
remain. Those three items make up our DNA—the attributes that appeal to
Subaru enthusiasts… Every time a car is changed some of our more vocal customers have a
reluctance to the change, but then they love it. We hope we are true
enough to our values and DNA so that our core customer will still love
the car and we will also attract new customers too."

Tim Colbeck, Vice President of Sales for Subaru of America, Inc. as quoted on BusinessWeek.com (April 25, 2007)