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That’s Quotable [Beth Comstock]
May132007 Filed under: That's Quotable Author: Tony Morgan"We’ve had 60 million streams [of TV shows] at NBC.com. A lot of
those are repeat viewers. Others are time-shifting. They’re
place-shifting, too, with iTunes or on phones… If consumers are in control, they’re going to figure out how they want to watch. We have to find the right solution."
Beth Comstock, President of Integrated Media for NBC Universal as quoted in Fast Company (May 2007)
3 Responses to “That’s Quotable [Beth Comstock]”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Terry Storch
May 13th, 2007 at 10:31 pm
Great quote. That is exactly what I am speaking about at Dynamic Church 07 this week. Look forward to seeing you there.
Ryan Hartsock
May 15th, 2007 at 5:28 pm
We had several conversations this week as a staff about learning our congregation’s habits (i.e. always being inconsistent on Sunday morning attendance) and deciding if they can be changed or do we need to evolve and design around the trend.
NBC and other networks seem to have recognized and accepted they cannot stop the consumeristic mindset of people. But often we at the church are frustrated and fight it. Should we? Or should we accept the trend and change to meet the new attender? What is the “right” solution?
tony morgan
May 16th, 2007 at 1:59 pm
Ryan, you’ve left what may be the most insightful comment that’s ever been posted on my blog. Honestly, it’s very encouraging for me to hear that your staff is having this conversation. In my opinion, this is a conversation every church should be having.
People will not change until their lives our transformed through a relationship with Jesus. Why is it that we expect people to change their consumeristic mindsets before they attend church?
And, frankly, have we really changed ourselves. Don’t we have multiple different churches and denominations because of our personal preferences (we call them “convictions” in the church). But, really, aren’t we just as consumeristic?
Without sacrificing the Gospel message, I think we need to wrestle with that question. “Should we accept the trend and change to meet the new attender?” And, are we open to the “new attender” connecting with our church in very different ways?
What if God is giving us the tools to be more effective in our outreach to today’s culture, and we are resistant to change because we are inclined to hold onto our current methods? At that point, aren’t we really worshiping the methods instead of God?
Here’s another question, do you think God holds us more accountable for how we do church or who we reach?
Hmmm… I think we’d be wise to think and pray about that.
tony