That’s Quotable [Diego Rodriguez & Ryan Jacoby]
"Telling stories that people can internalize is a way to reduce
execution risk—they will execute with a common vision in mind. In the
absence of data and direct execution experience, well-told stories
might be the only way to inspire action and ensure that all parts of an
organization are on the same page."
Diego Rodriguez and Ryan Jacoby of IDEO as quoted on BusinessWeek.com (May 16, 2007)
Could it be that even in the presence of massive amounts of data and direct experience, story is still the best medium for inspiring people toward movement?
That is an interesting correlation to church. How many are telling stories because there is a lack of trust that the word can stand on its own in the culture.
In my old days in the UMC, that is all it was, just stories.
Michael – Interesting use of double entendre. I hear you saying that stories were abused; i.e. – lies were perpetuated in your past experience. Is that accurate? I’d be interested to know if you feel that story is invalid or impaired because of that experience…