Get Your Strategy On
That’s Quotable [Diego Rodriguez & Ryan Jacoby]
May232007 Filed under: That's Quotable Author: Tony Morgan"Telling stories that people can internalize is a way to reduce
execution risk—they will execute with a common vision in mind. In the
absence of data and direct execution experience, well-told stories
might be the only way to inspire action and ensure that all parts of an
organization are on the same page."
Diego Rodriguez and Ryan Jacoby of IDEO as quoted on BusinessWeek.com (May 16, 2007)
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Will
May 24th, 2007 at 2:38 pm
Could it be that even in the presence of massive amounts of data and direct experience, story is still the best medium for inspiring people toward movement?
michael
May 25th, 2007 at 3:56 pm
That is an interesting correlation to church. How many are telling stories because there is a lack of trust that the word can stand on its own in the culture.
In my old days in the UMC, that is all it was, just stories.
Will
May 25th, 2007 at 4:39 pm
Michael - Interesting use of double entendre. I hear you saying that stories were abused; i.e. - lies were perpetuated in your past experience. Is that accurate? I’d be interested to know if you feel that story is invalid or impaired because of that experience…