Comments on: Double-Dipping?

By: Bobby Chandler

Bobby Chandler — Fri, 22 Jun 2007 16:48:50 +0000

Seems to me that this would his defeat his own purpose. Seth Godin is the brand. Wouldn’t multiple blogs under different product(books) names weaken the Seth Godin brand?

By: Todd Henry

Todd Henry — Tue, 19 Jun 2007 17:05:13 +0000

It makes sense given Seth’s perspective on “permission” marketing. Most people are not signing up for announcements about his speaking engagements, news on his books, etc., they are subscribing to the content on his blog which is rarely self-promotional. The Dip blog is a definite left-turn in terms of his usual content as it exists primarily to sell his new book, though he has just announced that new Dip posts will appear on his regular blog.

By: AnneJackson

AnneJackson — Tue, 19 Jun 2007 10:56:11 +0000

I think sometimes ideas are SO big, they need their own territory.

Agreed with the niche thing as well…

By: Matt McKee

Matt McKee — Tue, 19 Jun 2007 10:54:06 +0000

I am also a huge fan of Seth’s and I am very impressed that he responded to you that quickly. Why is he not working at NewSpring or any other church for that matter?

By: Larry Baxter

Larry Baxter — Tue, 19 Jun 2007 10:45:25 +0000

I had a different reaction – he’s not overly concerned with making those already in the know having to add one more link to their aggregator, he’s looking to reach a distinct target audience with a specific need. For this group, tailoring the blog for them and focus are important. One they’re “on board”, they’ll find out how much other content is available that meets other needs. (Which as you’re keenly aware, is a good thing to keep in mind for churches and outreach.)

Although, my other thought on seeing this was ‘Why another blog?’ :) Overall I think both messages are good here: * Target your audience and let them know they are a _primary_ focus for you, and * Don’t create barriers for your audience.

By: Chris

Chris — Tue, 19 Jun 2007 08:58:41 +0000

I was wondering the same thing when I saw Seth’s blog. It certainly seems as if THE MAN in marketing would have thought about this. My guess is that the publishers wanted him to have a Dip Blog. However, it certainly does set up a barrier for regular followers since most people use aggregators and would not see links on a site.

You offer some great questions! Some hard stuff to think about.