$1.28

That’s the "profit margin" per registration from this year’s Unleash Conference. The accounting department just provided the final financial reports earlier this week. We had exactly 900 registrations and we made a whopping $1,149.55 on the conference.

Why only a $1.28? Because we only charged $45 per person to attend. There were no promotional expenses. No speaker honorariums. Every dime went into things like providing materials, meals and renting ginormous tents to accommodate breaks, lunch and breakouts. If you were there, you know there wasn’t any fluff. And, that’s what we’re planning again. One day. Two main sessions with Perry. Two breakouts with NewSpring leaders. Rockin’ worship. Great food. And, the chance to rub shoulders with a couple thousand of your favorite friends.

Here’s the deal. Our per person expenses for Unleash 2008 are going up because of the crowd we’re expecting. But, because we want as many people to attend as possible, we’re keeping the $45 registration fee through September 30. We’re actually taking a loss on every registration we get between now and October. In other words, now is the time to register your teams for the big event.

By the way, we’re not idiots. We realize having a profit margin of only $1.28 per person doesn’t make good business sense, but we think it makes great Kingdom sense. We can’t wait to see how lives will be transformed because of this event.

Oh, one more thing, Perry and I were talking the other day about a few fun surprises for next year’s conference. Good stuff. You won’t want to miss it. Register now before space runs out.