Nov262007
Filed under: Growing Strategies
Author: Tony Morgan
Earlier today, I received a copy of a statement from the Willow Creek Association addressing misrepresentations in the blogosphere about their new REVEAL project. Some folks erroneously reported that Willow and Bill Hybels were admitting failures in the seeker movement. The reality is that Willow’s surveys are finding new insights on spiritual growth issues for all kinds of churches including plenty of churches (40%) that do not consider themselves "seeker-focused" or "seeker-friendly."
In other words, we all need to take a look at our discipleship strategies to figure out if we’re really encouraging people to be healthy, fully-devoted followers of Christ. (Including asking the question what does that really look like?) This isn’t a Willow problem. This is a Church problem. We need to solve this together.
I requested permission to reprint this on my blog. Here’s the full statement from the Willow Creek Association:
THE SITUATION:
The Willow Creek Association published a book called REVEAL in August 2007 about “ground-breaking” research findings regarding spiritual growth. These findings were based on survey results from seven churches and have now been confirmed through research with an additional two-dozen churches around the country, including two Canadian churches.
Some in the Christian blogging and media world point to these findings as evidence of a church model “flaw”/breakdown that applies exclusively to Willow Creek and/or the seeker movement inspired by Willow Creek thirty years ago.
This is not what the research shows.
Here are several quotes based on partial or incorrect information:
- World magazine; November 10, 2007: “‘We made a mistake’. Bill Hybels…on a study that showed the Willow Creek model had not produced spiritually mature Christians.”
- Bob Burney, Townhall; October 30, 2007: “The report reveals that what they’ve been doing for these many years and what they’ve taught millions of others to do is not producing solid disciples of Jesus Christ…Numbers, yes, but not disciples….”
- H.B. London, The Pastor’s Weekly Briefing; November 9, 2007: “Hybels goes on to say ‘If you simply want a crowd, the “seeker sensitive” model produces results. If you want solid, sincere, mature followers of Christ, it’s a bust.” Bill Hybels did not say this. Focus on the Family is printing a retraction.
FOUR FACTS ABOUT REVEAL:
1. REVEAL’s findings go well beyond Willow Creek and the “seeker” church movement.
- REVEAL’s findings are based on thirty churches besides Willow, chosen specifically to reflect a diversity of church models. We’ve surveyed traditional Sunday school model churches, missions-focused churches, mainline denominations, African-American churches and churches representing a wide range of geographies, sizes and styles. In all thirty churches, we’ve found the six segments of REVEAL’s spiritual continuum, including the Stalled and Dissatisfied segments.
- REVEAL is currently surveying five hundred churches, including more than a dozen denominations and English-speaking international churches. Early results from the first 200 demonstrate REVEAL’s segments exist across multiple church model/style/size alternatives.
- 40% of these 500 churches do not describe themselves as “seeker-focused” or “seeker-friendly”.
2. REVEAL’s findings show that Christ-followers are being developed at Willow Creek and all other surveyed churches.
- The two most spiritually mature segments, called the “Close to Christ” and the “Christ-Centered” groups, account for over 40% of the total thirty church sample. To date the spiritual profiles of those churches show a range of 30% to 60% for these two segments.
- The controversy is REVEAL discovered a Dissatisfied segment that fell out of the two most spiritually advanced segments noted above. They are sold-out Christ followers, but are disappointed in their church. The Dissatisfied segment averaged 9% over the thirty churches, ranging from 3% to 14%.
- Also, the bloggers and media point to this Dissatisfied group as proof that the “seeker” movement does not grow up disciples of Christ. The fact is this Dissatisfied group exists in every church we’ve surveyed, including the 200 churches currently in process.
3. Willow Creek’s Senior Pastor Bill Hybels said, “We made a mistake.”
- Bill acknowledged that Willow did not appreciate the undercurrent of dissatisfaction expressed by some of our strongest Christ-followers. Nor did we appreciate the Kingdom impact of training and encouraging all Christ-followers to devote themselves to a daily discipline of personal spiritual practices.
- But taking corrective action is not a new experience for Willow Creek. We’ve made a number of course corrections over the years – like adding a mid-week service in the ‘80s and building a small group ministry in the ‘90s. We’ve always been a church in motion and REVEAL is another example of Willow being open to God’s design for this local church.
4. Willow Creek will use REVEAL’s findings to take its mission to redeem people far from God to a whole new level.
- Bill would say that Willow is not simply seeker-focused. We are seeker-obsessed. The power of REVEAL’s insights for our seeker strategy is the evangelistic strength uncovered in the more mature segments. If we can serve them better, the evangelistic potential is enormous, based on REVEAL’s findings.
nathan
November 26th, 2007 at 3:36 pm
Thanks so much for posting this.
With so much going around the blogosphere, it’s good to be able to read this straightforward statement.
I appreciate your posting this.
Gary
November 26th, 2007 at 4:51 pm
Thank you for posting this Tony. I have heard guys taking this out of context over and over. At the Georgia Baptist Convention this year a bozo….I mean a pastor got up and used all those quotes as examples that the modern church isn’t effective. He said even Willow was admitting it. Made me want to scream.
Stephen Wulf
November 26th, 2007 at 5:11 pm
Tony,
Good post and thanks for trying to clear this up for everyone. I was exposed to the reveal project through a video that showed Bill Hybells talking about said “mistake.” I must be honest, I didn’t get out of his talk that he was admitting a mistake in their seeker model, in fact he said that they did very well in bringing people into the faith, but their breakdown was after that.
It just goes to show that so many people are looking for any area where they can jump in and throw stones at a ministry that has been incredibly effective for many years. I was absolutely taken back and incredibly impressed by the humility Willow Creek showed and their continual commitment to make it better.
It’s ministries like Willow, and their ability to reinvent themselves that keeps them on the cutting edge of the Kingdom of God.
Camey
November 26th, 2007 at 5:22 pm
Thanks for reprinting that Tony. Definitely agree with: “This is a Church problem. We need to solve this together.”
I am finding the book REVEAL quite interesting and helpful. I greatly appreciate their efforts and willingness in sharing the information.
Kerry Mackey
November 26th, 2007 at 9:21 pm
Tony, great post. I agree with you brother, “The reality is that Willow’s surveys are finding new insights on spiritual growth issues for all kinds of churches including plenty of churches (40%) that do not consider themselves “seeker-focused” or “seeker-friendly.”
Over my past couple of years at Saddleback Church as the Membership Pastor and now as the founder of Street to the Seat Ministries I too have found myself addressing new insights into spiritual growth and the local church.
See you in cyberspace.
Pastor Kerr
Patricia Walker
November 26th, 2007 at 11:38 pm
I was struck by the last two statements, “The power of REVEAL’s insights for our seeker strategy is the evangelistic strength uncovered in the more mature segments. If we can serve them better, the evangelistic potential is enormous, based on REVEAL’s findings.” That is a powerful statement. As I read it I thopught of Perry’s enormous vision of evangelism and I was struck as to how the body itself is the key. As I think about Newspring I see the dynamic volunteer program as the funnel to draw people into something beyond being a spectator. Once members are serving they are invested and are a part of an organism (something alive and growing). Indeed this group at Newspring is already proving to be a force for evangelism, but as I read the above statement I was struck with the evangelistic strength that will be multiplied as those drawn into service are funneled upward to a deeper spiritual walk and greater level of service (personal vision). Certainly it is a challenge as how to ’serve them better’. Does REVEAL offer insights into how to accomplish this?
Kelly Gubser
November 26th, 2007 at 11:59 pm
It is too bad people are looking for things to use against another ministry. There is a much greater purpose to put our energy into!
We just just finished going through the REVEAL survey with our church today. We are told to expect the analysis by early Spring. While there have been some technical difficulties for some of our participants, the web-based survey seems very well put together. We also seem to have had a 20-30% response rate from our attendees, which should yield some very solid data.
We anticipate similar results for us as described in the book and very much look forward to information specific to us so that we can make our own course corrections. It is absolutely vital.
Tony: great blog! I discovered it just a few weeks ago and appreciate what you have to say!
Steve
November 27th, 2007 at 4:29 am
Thanks for posting this. The distortion of the truth even reached us down here in Australia.
It shows that ‘word of mouth’ can snowball out of control… it works against you as well as for you.
Especially if it takes an organisation months to correct the rumours.
Steve Ashworth
November 27th, 2007 at 11:05 pm
I have always wondered why it has to be “either/or.” Seeker churches seem to have a hard time growing people in Christ, and churches with an emphasis on spiritual maturity don’t usually reach many people. We’re called to do both. It’s the same issue Tony wrote about in “Simply Strategic Growth.” He talks about the difference between “outside-in” churches and “inside-out” churches. The inside-out churches focus on building up the believers they already have, and once they are discipled, that’s when they are ready to share their faith. The outside-in churches focus instead on attracting the biggest crowd they can, introducing them to Jesus, and then helping them take steps toward spiritual maturity. Why can’t the church do both? We’re called to bring them in, build them up, and send them out. The model I grew up with was more like build them up, build them up, and build them up. Jesus died for more than the handful of people rattling around the average American church building on any given Sunday. I’m grateful for churches like Willow, Saddleback, Granger, and New Spring for leading the way in reaching those people for Jesus.
Mike Adkins
December 9th, 2007 at 4:36 pm
Hi Tony,
This is a great post. I totally agree that people have taken “REVEAL” out of context. Here’s the issue for me, Willow has done a lot of good for God’s church. It’s not perfect, neither does it claim to be so, but in a moment of humility and self-examination, trying to take their next step they get brutalized by closed minded Christians who are more concerned about bashing others than creating the future. How sad. We should pity these people and get back to building the kingdom.
See you in March at “Unleash.”
Leadership Network Learnings
December 14th, 2007 at 7:25 am
Reveal Squeal gets louder on the web
The REVEAL study sought to find the answers revolving around this question: “Can we really know if our church is making a difference in the ongoing spiritual growth of our people?” The study’s findings are published in a new book,