Comments on: That’s Quotable [Chris Anderson] http://tonymorganlive.com/2008/02/26/thats-quotable-chris-anderson/ Trying to be strategic. Wed, 23 May 2012 19:05:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: tony morgan http://tonymorganlive.com/2008/02/26/thats-quotable-chris-anderson/#comment-4666 tony morgan Tue, 26 Feb 2008 15:08:30 +0000 http://tonymorgan.updatable.cc/?p=1355#comment-4666 Joshua, interesting that you should mention that. Actually, Anderson also addresses that very issue in the article. He says, "We charge $10 [for the magazine subscription] because we don't want to devalue the product, because that would be sending the wrong message. But from our perspective it's essentially free." Charging for something that's free actually works when people perceive added value. I think that's one of the factors that ultimately led to the demise of the Promise Keepers. Remember those big stadium gatherings for men. They used to pack out football stadiums when they charged for the experience. Then, when they became free, men stopped showing up. There were other factors, but I think the pricing issue contributed to the decline. In case you can't tell, I love this type of discussion. tony Joshua, interesting that you should mention that. Actually, Anderson also addresses that very issue in the article. He says, “We charge $10 [for the magazine subscription] because we don’t want to devalue the product, because that would be sending the wrong message. But from our perspective it’s essentially free.” Charging for something that’s free actually works when people perceive added value.

I think that’s one of the factors that ultimately led to the demise of the Promise Keepers. Remember those big stadium gatherings for men. They used to pack out football stadiums when they charged for the experience. Then, when they became free, men stopped showing up. There were other factors, but I think the pricing issue contributed to the decline.

In case you can’t tell, I love this type of discussion.

tony

]]> By: Joshua Blankenship http://tonymorganlive.com/2008/02/26/thats-quotable-chris-anderson/#comment-4665 Joshua Blankenship Tue, 26 Feb 2008 14:45:13 +0000 http://tonymorgan.updatable.cc/?p=1355#comment-4665 <blockquote>Obviously you don't want to compete with free...</blockquote> Tell that to bottled water companies. It's not as black and white as Anderson makes it out to be. Just because it's free doesn't mean it's better, and just because there's a free version of something doesn't mean people won't pay for a better (or at least a <b>perceived</b> better) version of it.

Obviously you don’t want to compete with free…

Tell that to bottled water companies.

It’s not as black and white as Anderson makes it out to be. Just because it’s free doesn’t mean it’s better, and just because there’s a free version of something doesn’t mean people won’t pay for a better (or at least a perceived better) version of it.

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