Josh Silverman, CEO of Skype as quoted on Share Skype Blog (April 21, 2008)

We’re looking at every aspect, every stage of the user journey. From when you download the client and make your first call, all the way through the range of products we have, from the desktop to mobile. We’re going to focus on where the biggest pain-points are along that
journey, in order to make the whole experience seamless and delightfully easy. If we do it right, we’ll be relevant to more people more often.