Comments on: The Electronic Sign http://tonymorganlive.com/2008/05/02/the-electronic-sign/ Get Your Strategy On Sun, 23 Nov 2008 13:11:16 +0000 http://wordpress.org/?v=2.6.3 By: Ted Pope http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5207 Ted Pope Tue, 06 May 2008 12:10:09 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5207 It wasn't the time... It was Romans 8:28! And it wasn't meant to be a full message. None of us will communicate the full message! But as a 'body' we'll give the by-passer bits and pieces of a 'full' message that's bigger than a single individual. The question is, how do I fit in the body? Do I interrupt the communication of the entire message? Do I enhance it? Do I fit in it's context? Am I part of the sign? It wasn’t the time… It was Romans 8:28! And it wasn’t meant to be a full message. None of us will communicate the full message! But as a ‘body’ we’ll give the by-passer bits and pieces of a ‘full’ message that’s bigger than a single individual. The question is, how do I fit in the body? Do I interrupt the communication of the entire message? Do I enhance it? Do I fit in it’s context? Am I part of the sign?

]]> By: Hal Hunter http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5206 Hal Hunter Mon, 05 May 2008 15:42:57 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5206 There are far better means of knowing the time than the chance of seeing it on a sign, but for many such installations it is not the specific content of the message that counts, nor even a desire to communicate that message per se, but the movement of the display itself. It is the movement or change that attracts our attention to the sign in general, and hopefully it creates a recognition (even subliminally) of the brand, logo or name in proximity to the attention-grabbing movement. Some motion signs are so distracting, some jurisdictions regulate them as traffic hazards. There are far better means of knowing the time than the chance of seeing it on a sign, but for many such installations it is not the specific content of the message that counts, nor even a desire to communicate that message per se, but the movement of the display itself. It is the movement or change that attracts our attention to the sign in general, and hopefully it creates a recognition (even subliminally) of the brand, logo or name in proximity to the attention-grabbing movement. Some motion signs are so distracting, some jurisdictions regulate them as traffic hazards.

]]> By: Adam S http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5205 Adam S Mon, 05 May 2008 11:30:25 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5205 I think one thing you are discounting is that you will probably go past that sign 100-200 times a year (if it is on your way to work and it is double sided then twice that much.) So if one trip you see just the time, the next trip you will see something else. Another time you will see a different message. The fact that you got the time means that you actually saw the message. Many billboards are not moving, and the static message is read once or maybe 20 times, but after that you know the message. If it is a moving message and it has time and temp, then maybe you will see time and temp 2 out of 5 times you pass it. But if the other messages (say three others) are changing regularly (say once a week) and you pass it five times a day, then you will have seen around 150 different messages out of that one sign, not including the time and temp. So what is wrong with that sign? What they put in those messages may be worthless. But the sign itself is not necessarily worthless. I think one thing you are discounting is that you will probably go past that sign 100-200 times a year (if it is on your way to work and it is double sided then twice that much.) So if one trip you see just the time, the next trip you will see something else. Another time you will see a different message. The fact that you got the time means that you actually saw the message. Many billboards are not moving, and the static message is read once or maybe 20 times, but after that you know the message. If it is a moving message and it has time and temp, then maybe you will see time and temp 2 out of 5 times you pass it. But if the other messages (say three others) are changing regularly (say once a week) and you pass it five times a day, then you will have seen around 150 different messages out of that one sign, not including the time and temp. So what is wrong with that sign? What they put in those messages may be worthless. But the sign itself is not necessarily worthless.

]]> By: Chris Martin http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5204 Chris Martin Fri, 02 May 2008 12:21:30 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5204 This may be a good time to talk about whether or not those in charge of advertising (especially in some churches) have turned on their brains or not. This may be a good time to talk about whether or not those in charge of advertising (especially in some churches) have turned on their brains or not.

]]> By: Jesse Phillips http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5203 Jesse Phillips Fri, 02 May 2008 10:35:06 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5203 OH Crap! He done said it! Tony, what a great point! It's soooooooooo important to recognize when you're poorly communicating your message [which happens to be the most important message EVER!]. I think we've had centuries of poor communication, and I fear that now the Christian brand is so set-back that people can't even hear us anymore. I feel like Christianity selling peace and joy and life is like McDonald's selling over-priced organic health food. It's not credible, no one is buying it. I wonder sometimes if it would help to change our brand by almost starting a new religion (in name only), like Jesusism, or Loveianity - b/c people are (unfortunately) turned-off by "Christian" before they know anything about it! They have all these pre-conceived notions. OH Crap! He done said it!

Tony, what a great point! It’s soooooooooo important to recognize when you’re poorly communicating your message [which happens to be the most important message EVER!].

I think we’ve had centuries of poor communication, and I fear that now the Christian brand is so set-back that people can’t even hear us anymore. I feel like Christianity selling peace and joy and life is like McDonald’s selling over-priced organic health food. It’s not credible, no one is buying it.

I wonder sometimes if it would help to change our brand by almost starting a new religion (in name only), like Jesusism, or Loveianity - b/c people are (unfortunately) turned-off by “Christian” before they know anything about it! They have all these pre-conceived notions.

]]> By: Big Chris http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5202 Big Chris Fri, 02 May 2008 10:08:10 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5202 Spot.On. Big Chris http://mrclm.blogspot.com Spot.On.

Big Chris
http://mrclm.blogspot.com

]]> By: Wes http://tonymorganlive.com/2008/05/02/the-electronic-sign/#comment-5201 Wes Fri, 02 May 2008 09:34:25 +0000 http://tonymorgan.updatable.cc/2008/05/02/the-electronic-sign/#comment-5201 In our town the city require that any of these electronic signs (billboards, business signs, theatre marquees) have both the time and temperature in their rotation of messages (its a weird rule and I have no idea why... but I know it's required to get the permit here.) In our town the city require that any of these electronic signs (billboards, business signs, theatre marquees) have both the time and temperature in their rotation of messages (its a weird rule and I have no idea why… but I know it’s required to get the permit here.)

]]>