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That’s Quotable [Jeff Bezos]
May72008 Filed under: That's Quotable Author: tonyJeff Bezos, founder and CEO of Amazon.com as quoted on BusinessWeek.com (April 17, 2008)
I believe you have to be willing to be misunderstood if you’re going to innovate. That’s actually a serious point. If you’re going to do something that’s never been done before—which is basically what innovation is—people are going to misunderstand it just because it’s new.
6 Responses to “That’s Quotable [Jeff Bezos]”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Read Scott
May 7th, 2008 at 11:19 pm
Strong statement. And so true.
Kevin Connell
May 8th, 2008 at 7:36 am
People hate change because of the unknown… or because they misunderstand the future.
Pudge
May 8th, 2008 at 9:09 am
Very true. Helps me understand more why ‘thinking outside the box’ thinking, isn’t always smiled upon.
Bottom line: People hate/dodge/overt change because it makes them uncomfortable. I’m learning to be successful with innovative ideas I have to understand who I am communicating it to, when to communicate it, and how what I communicate can come across to them.
Great leaders inspire buy-in even in the face of change!
Just my 2 cents worth!
Thanks!
pudge
Ben Arment
May 9th, 2008 at 10:52 am
Love it. The most innovative people live in obscurity.
Bill (cycleguy)
May 10th, 2008 at 8:42 am
Does this fall in line with that “we never did it that way before?”
Aaron
May 10th, 2008 at 1:45 pm
sometimes the new ideas, the innovation, the creativity is the easy part……moving others from misunderstanding to understanding is the tough part