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Anything Short of Sin
Jun102008 Filed under: Communications Author: tonyMy Internet mistress, Los, shared this on his site. You absolutely need to check it out. It could very well be the best series promo video I’ve ever seen. Watch the video, and then I’ll give you a few more quick thoughts.
Here are some thoughts that jumped out to me as I was watching it over and over:
- They’re promoting a series that starts four weeks from now. That takes great planning.
- It wasn’t the focus, but it was also a clever way to remind folks about their Internet Campus.
- They used the promo to highlight a core value, “We’ll do anything short of sin to help people meet Jesus.”
- Someone correct me if I’m wrong, but I think LifeChurch.tv does a movie series every summer to address the current spiritual issues of our day. So wise.
After watching that, I need to go get in a car chase or something.
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- Tags: lifechurch.tv
6 Responses to “Anything Short of Sin”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Patrick Sievert
June 10th, 2008 at 10:43 am
I can confirm that LC does an “At the Movies” series every summer, and has done so for the past few (3-4) years.
Clif McKinley
June 10th, 2008 at 11:56 am
This video is killer!!!!
Great observations Tony, the way they are building momentum for this series is awesome and they are not ashamed of doing whatever it takes to bring people to Jesus.
Derrick Henslee
June 10th, 2008 at 1:24 pm
Yes….it is true…it is I…Ignacio, wait, nevermind. Yes it be true. We’ve done the At The Movies series for the past 4 years and we’ve noticed that it has actually increased attendance every year….IN THE SUMMER! The cool thing is that each campus kind of “competes” to decorate their lobby for this series. Each year the Tulsa campus hands it over to people….we don’t play around…or nice for that matter. Great series….Great observations Tony!
John Donahue
June 10th, 2008 at 1:32 pm
This is AWESOME! Lifechurch.tv does it better than most! I needed the “..all the time!” laugh this morning! God has blessed them with some amazing talent.
George
June 10th, 2008 at 5:36 pm
I know some people like to gripe about them, but Lifechurch.tv sets the bar so high! They are simply amazing at what they do.
Scott Williams
June 13th, 2008 at 4:19 pm
Relative to attendance, it’s like Easter in the Summer and I agree it’s one of the best promos that we have put together. Anything short of sin… Perry Noble reminded us that it’s “Life Freakin’ Church!”