Get Your Strategy On
Pre-Everything-Changes Interactive Webcast on Wednesday
Jul72008 Filed under: Communications, Inside NewSpring, Technology Author: tonyAfter this Sunday, NewSpring Church will look completely different. In addition to officially becoming a multi-site church, we’re launching a rebranding and a completely new website. Against our better judgment, Joshua and I have decided to take a few minutes out of our day on Wednesday to talk about what’s coming. And, if you’re nice, we’ll swing back around in a couple of weeks and talk about what happened.
This should be an interesting interview. By Wednesday, Joshua will probably have gone several days without sleep. If he has any cognitive resources left; however, we’re going to tap them to try to uncover the why and how behind what’s about to happen.
Do you want to watch the behind-the-scenes footage and participate in the conversation? Then plan on visiting my Mogulus site on Wednesday at 11:00 am (ET). My apologies to our friends on the left coast. It’ll be early, but you can skip Regis and Kelly for one morning.
To prepare for our conversation, what are some of your initial questions?
- Tags: branding, Inside NewSpring, web
4 Responses to “Pre-Everything-Changes Interactive Webcast on Wednesday”
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Tony Morgan is a pastor and the Chief Strategic Officer at NewSpring Church where he develops creative solutions for communications, technology and NewSpring Ministries--the church's ministry that equips other church leaders.
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Nathan Rice
July 7th, 2008 at 9:51 pm
with the current NewSpring logo being so recognizable in the area (albeit eerily similar to Columbia outerwear), what was the reasoning behind the need for a rebrand?
Do you fear the loss of brand recognition? Or is the net gain worth more than the short term loss?
Was the timing of the rebrand associated with the fact that the church is branching out into new communities where the NewSpring brand is yet unknown?
The current logo is everywhere around the Anderson campus. What’s the timeline for getting all the signage/letterhead/etc. changed over?
I’m just curious :-)
Sandy Gibbes
July 8th, 2008 at 12:28 pm
The only question I would like to ask is the theory behind that actual logo. The overall re-brand I completely understand.
Reasoning. I think the re-brand is a must, especially to avoid being dated and behind culture. Or confused with culture in reference to what Nathan said (Columbia, Enron, Sun Microsystems). Instead, rebranding gives new identity and stays on pace with culture or even ahead of it, if done thoroughly and successfully. Having seen the goods I can say that it is a definite success. Perry shared his [new] vision a few weeks back, so the timing of this (along with the new campuses) is spot on.
Nathan, as for the transition from the old logo to the new (signage, letterhead, etc.) that has all been addressed, even down to the smallest detail. Its kind of a Lex Lugar/the Total Package kind of deal. The only permanent signs on campus are the entrance, the two on the building facade, and some things at the resource area. And the etch-a-sketches on the entry doors. All those will be switched out to the new brand. The NewSpring team has thought of everything for the rebrand. At least that I know of….I haven’t seen the Perry bobble head yet.
Correct me if I am wrong T-Mo, but the only thing not covered are any tattoos that people may have of the old logo.
Wes
July 10th, 2008 at 1:59 pm
Will the webcast be archived on the mogulus site (or elsewhere?) I wasn’t able to get free at work to tune in yesterday.
tony
July 10th, 2008 at 2:15 pm
i’m not very smart. i forgot to push record. i’m sorry.
tony