tony

Reasoning. I think the re-brand is a must, especially to avoid being dated and behind culture. Or confused with culture in reference to what Nathan said (Columbia, Enron, Sun Microsystems). Instead, rebranding gives new identity and stays on pace with culture or even ahead of it, if done thoroughly and successfully. Having seen the goods I can say that it is a definite success. Perry shared his [new] vision a few weeks back, so the timing of this (along with the new campuses) is spot on.

Nathan, as for the transition from the old logo to the new (signage, letterhead, etc.) that has all been addressed, even down to the smallest detail. Its kind of a Lex Lugar/the Total Package kind of deal. The only permanent signs on campus are the entrance, the two on the building facade, and some things at the resource area. And the etch-a-sketches on the entry doors. All those will be switched out to the new brand. The NewSpring team has thought of everything for the rebrand. At least that I know of….I haven’t seen the Perry bobble head yet.

Correct me if I am wrong T-Mo, but the only thing not covered are any tattoos that people may have of the old logo.

Do you fear the loss of brand recognition? Or is the net gain worth more than the short term loss?

Was the timing of the rebrand associated with the fact that the church is branching out into new communities where the NewSpring brand is yet unknown?

The current logo is everywhere around the Anderson campus. What’s the timeline for getting all the signage/letterhead/etc. changed over?

I’m just curious :-)