I wish I had the time (and the brain) to come up with just a small percentage of the insightful thoughts that Seth Godin generates. Until that happens, chew on this quote from Seth from earlier today:

“…Organizations that work best with extraordinary talent are almost certainly not investing enough in finding and developing it. If marketing works so well that you spend a fortune on it, why aren’t you marketing your jobs? If talent is so important that you are betting the company on it, why aren’t you actually investing in finding and retaining that talent?”

What do you think? Does this principle apply to ministry organizations with either staff or volunteer roles? Have you noticed any non-profits that are doing this effectively?

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