Kate Sweetman, author of Leadership Code: 5 Rules to Lead By, as quoted on FastCompany.com (November 14, 2008)

“Strategy is often delegated upward to the CEO or senior management team, which have a legitimate responsibility to shape the direction of the entire company. But strategic traction comes when employees at all levels of the company not only understand where the company is going, but they are excited by it, remember it, and know what to do to make it happen in their day-to-day decisions. They will have valid points of view about how the strategy will be operationalized internally, including which difficulties need to be overcome and how.”

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