4 Attributes of a Message with Impact

January 20, 2009 in Communications with 4 Comments

I’m not sure how intentional Perry is about stuff like this. He has a unique gift. This comes very naturally to him. Take a look at this video. After you’re done, I have a few thoughts to share.


Tithing from NewSpring Media on Vimeo.

There’s a big learning in this short video clip. I hope you didn’t just listen to the words Perry used, but noticed how he communicated this important principle. In addition to explaining the “logistics” of the offering, he used these few moments to:

  • Share why the offering is important to what we do. (Vision)
  • Tie it all to a personal experience. (Story)
  • Link people back to what Jesus said in the Bible. (Truth)
  • Remind people that the offering is part of worship. (Action step)

Perry doesn’t always introduce the offering. The introduction isn’t always this long. But we do take a few moments to explain why we do an offering in every service.

This post isn’t about offerings. This is a post about communications. There is power in vision, story, truth and providing action steps for people.

4 Responses to “4 Attributes of a Message with Impact”

  1. Pete Wilson January 20, 2009 at 10:50 pm #

    Great post. As a communicator I needed to be reminded of these principles.

  2. David Richardson January 21, 2009 at 11:10 am #

    Thanks for posting this. It was helpful in more than one way.

  3. Art Good January 21, 2009 at 2:39 pm #

    Do you buy those bulletins/envelope combos? Where do you get them?

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