April 23, 2009 in
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- 3:13 PM tonymorganlive - Guy Kawasaki is opening his session by taking some shots at Microsoft.
- 3:14 PM tonymorganlive - Guy has permission to use “suck” and “crappy” in this talk.
- 3:15 PM tonymorganlive - “I’m running God’s operating system.”
- 3:15 PM tonymorganlive - “Make meaning.”
- 3:15 PM tonymorganlive - “Make the world a better place.”
- 3:18 PM tonymorganlive - “Make a mantra.”
- 3:20 PM tonymorganlive - Guy is making fun of how we develop our mission statements.
- 3:23 PM tonymorganlive - “Are there two or three words that can define your church?”
- 3:23 PM tonymorganlive - “Jump to the next curve.”
- 3:25 PM tonymorganlive - “Most organizations define what they do by what they do.”
- 3:25 PM tonymorganlive - “If you define your organization by what you currently do, you’ll miss the next curve.”
- 3:26 PM tonymorganlive - “Roll the dicee.”
- 3:30 PM tonymorganlive - DICEE = Deep, Intelligent, Complete, Elegant, Emotive
- 3:30 PM tonymorganlive - “Don’t worry, be crappy.”
- 3:31 PM tonymorganlive - “If we would have waited for everything, we whould have never shipped.”
- 3:31 PM tonymorganlive - “In technology, we ship and then we test.”
- 3:31 PM tonymorganlive - “Don’t wait for the perfect world.”
- 3:32 PM tonymorganlive - “Polarize people.”
- 3:32 PM tonymorganlive - “If you try to create something that appeals to everyone, you will end up with mediocrity.”
- 3:34 PM tonymorganlive - “Let 100 flowers blossom.”
- 3:35 PM tonymorganlive - “You may find that people who are not your intended audience end up loving your church.”
- 3:36 PM tonymorganlive - “Desktop publishing saved Apple Macintosh.”
- 3:36 PM tonymorganlive - “One of the reasons I believe in God is that there’s no other explanation of Apple’s survival.”
- 3:37 PM tonymorganlive - “If people don’t get it in the first 15 minutes, they’ll never get it.”
- 3:37 PM tonymorganlive - “Churn baby, churn.”
- 3:38 PM tonymorganlive - “Once you ship, you have to listen again.”
- 3:38 PM tonymorganlive - “Niche thyself.”
- 3:44 PM tonymorganlive - “How is your church unique and adding value?”
- 3:44 PM tonymorganlive - “Follow the 10-20-30 rule.”
- 3:44 PM tonymorganlive - “You need to learn how to pitch.”
- 3:44 PM tonymorganlive - “Life is a pitch.”
- 3:47 PM tonymorganlive - “10 slides. 20 minutes. 30 point font.”
- 3:48 PM tonymorganlive - “Don’t let the bozos grind you down.”
- 3:56 PM tonymorganlive - “I picked my family over money.”
- 3:57 PM tonymorganlive - Check out church.alltop.com.
- 3:57 PM tonymorganlive - Twayer = Twitter + Prayer
- 3:58 PM tonymorganlive - “Dear God: Thank you for this opportunity to serve. Let your innovation shine & make the world a better place for all people. Amen! #catwest”

T-Dog:Thanks for doing this! I’ve used Scribblelive a few other times.
what is the 10-20-30 rule?
It appears that he shared most of this talk (free video):
http://eguiders.com/video/guy-kawasaki-the-art-of-the-start-tiecon-2006
Great stuff.